FRONTEO Paradigm (The Meaning of The Corporate Brand, Symbol, Mission and Motto)
1. Corporate Brand
- The new corporate brand represents a philosophy symbolizing the mission.
- FRONTEO is made up of two words: “Front” – the most forward position or place and “eo” meaning “go forward”.
- It also reflects an abbreviation of “Frontier Technology Organization” that signifies “progressive, leading-edge value creators”.
2. Bright Symbol
- The FRONTEO symbol brings tremendous brightness to mind. It is a guiding light for FRONTEO in revolutionizing future advanced technology for the sake of humanity.
- The FRONTEO mark features multi-radiated axes, which represent the potential expansion of the business around the AI platform.
- The FRONTEO symbol also has the power to unify and symbolizes diversity and immense strength and inspiration.
- Visually the FRONTEO symbol embodies the word “bright”. (appealing to both meaning and emotion).
- The distinct color and form creates an optical illusion with shades of blue and yellow on the inside.
3. Corporate Logo (4 Basic Forms)
4. FRONTEO Mission
Bright Value Creator FRONTEO is revolutionizing the future of humanity and advanced science.
The FRONTEO Mission is driven from
a service-oriented culture that continues to
aim higher and brighter to develop leading-edge
technology and market best services creating
immense value for our clients, employees,
consumers and shareholders.
5. FRONTEO Motto
Take the Initiative FRONTEO is constantly at the leading edge and strives for.
- The three main axes (Passion, Perseverance and Emotion) symbolically anchor the FRONTEO Motto and support our Corporate Values.
- All employees understand and follow these values
- FRONTEO constantly strives to be both a creator and initiator.