FRONTEO and Member Banks of TSUBASA Alliance Begin Proof of Concept Trial Aimed at Implementation of Document Analysis....
July 28, 2017
Aim to utilize KIBIT with customer interview records for monitoring operations to identify challenges in sales and marketing activities and for customer needs analysis
TOKYO, July 28, 2017 (GLOBE NEWSWIRE) — FRONTEO, Inc. (“FRONTEO” or the “Company”) (Nasdaq:FTEO) (TSE:2158), a leading provider of artificial intelligence (“AI”) based big data analysis services, announced today that it will commence a proof of concept trial using the KIBIT AI engine to analyze customer needs in personal financial services and to monitor operations to identify challenges in sales and marketing activities.
For the proof of concept trial, FRONTEO will partner with T&I Innovation Center Co., Ltd. (“T&I”), which conducts investigations, research and other activities related to fintech, along with six banks that are members of the TSUBASA Financial System Advancement Alliance (“TSUBASA Alliance”)*1, including The Chiba Bank, The Daishi Bank, Chugoku Bank, The Iyo Bank, The Toho Bank and North Pacific Bank.
After the successful development of the technology, the way this technology is expected to work is as follows: Financial experts at each bank will select individual transaction records that the banks have accumulated on asset management inquiries and sales of investment-type financial instruments. Then KIBIT will read these selected records as training data to learn the tacit knowledge of the experts’ selections. After analyzing and learning the rationale behind those selections, KIBIT is then expected to scan vast quantities of transaction records in each bank to highlight certain records, customer needs and challenges with the same logic and perspective as an experienced bank expert, but 4,000 times faster.
An expert’s perspective is posited to take into account several factors, including the customer’s level of understanding of financial instruments, compliance with appropriate sales procedures and consistency with the customer’s investment policy. Those factors are difficult to determine by solely using keyword searches since these are highly abstract problems that require both precise searches and exhaustive scope to identify the potential issues without omission.
The proof of concept trial will consist of (i) the creation of training data that forms the basis on which the AI will learn to make decisions, and (ii) subsequently the verification of the precision of data input and analysis results. By working with the TSUBASA Alliance and T&I, KIBIT will be able to collect, scan and learn from large volumes of cases, which will hopefully improve the analysis capabilities of KIBIT. Member banks of TSUBASA Alliance intend to consider full-scale implementation of KIBIT into their operations, depending on the positive results of the proof of concept trial.
Using the expertise obtained in past implementations of KIBIT into the operations of other financial institutions, FRONTEO is expected to be able to produce results and improvements through this proof of concept trial in a relatively short amount of time, and assist member banks of TSUBASA Alliance in their efforts to implement KIBIT into their operations.
*1 A syndicate consisting of six member banks –The Chiba Bank, The Daishi Bank, Chugoku Bank, The Iyo Bank, The Toho Bank and North Pacific Bank — launched to investigate and research advanced information technology such as fintech.
KIBIT is an AI engine developed by FRONTEO. KIBIT is a word coined by combining “kibi,” a Japanese word meaning “subtlety,” and “bit,” the smallest unit of digital information, in order to indicate an AI capable of understanding the subtle elements of human behavior and personality.
About FRONTEO, Inc.
FRONTEO, Inc. (“FRONTEO”) (Nasdaq:FTEO) (TSE:2158) supports the analysis of big data based on behavior informatics by utilizing its technology, “KIBIT”. FRONTEO’s KIBIT technology is driven by FRONTEO artificial intelligence based on knowledge acquired through its litigation support services. KIBIT incorporates experts’ tacit knowledge, including their experiences and intuitions, and utilizes that knowledge for big data analysis. FRONTEO continues to expand its business operations by applying KIBIT to new fields such as healthcare and marketing. FRONTEO was founded in 2003 as a provider of e-discovery and international litigation support services. These services include the preservation, investigation and analysis of evidence materials contained in electronic data, and computer forensic investigation. FRONTEO provides e-discovery and litigation support by making full use of its data analysis platform, “Lit i View”, and its Predictive Coding technology adapted to Asian languages. The company name was changed from UBIC, Inc. to FRONTEO, Inc. as of July 1, 2016. For more information about FRONTEO, visit http://www.fronteo.com/global/.